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Men's casual shirts: a relaxed spirit with a polished finish

The casual shirt combines the look of a shirt with the comfort of a technical garment: it is the key piece of modern smart-casual style. The Jerem men's casual shirts collection features crease-resistant stretch, COOLMAX® fabric and stretch twill styles from the activewear line, designed for an active everyday life without giving up on style.

What sets a casual shirt apart from a classic shirt?

The casual shirt relies on technical fabrics (crease-resistant stretch, COOLMAX®, stretch twill) where the classic shirt relies on traditional cotton. The result: greater freedom of movement, better breathability, crease resistance and quick drying, all in a cut that keeps a polished look. It is a dress shirt designed for an active lifestyle.

What does COOLMAX® fabric offer?

COOLMAX® is a textile technology that wicks away moisture and enhances breathability: the shirt stays dry and comfortable for longer, which is useful on busy days, when travelling or in hot weather. Combined with stretch, it offers far greater comfort than classic cotton while keeping the look of a dress shirt.

When should you wear a casual shirt?

Ideal for smart casual: offices with a relaxed dress code, business trips, smart weekends. Wear it under an odd jacket for a modern look, or on its own with chinos. More relaxed than a formal dress shirt, it remains far smarter than a basic sporty shirt thanks to its cut and finishing.

Does a casual shirt crease?

No, and that is one of its major strengths. The crease-resistant stretch styles from the activewear line stay crisp all day and after washing, with no ironing needed. Combined with breathability and quick drying, it is the ideal shirt for anyone who wants elegance without the hassle of upkeep.

How to style a casual shirt?

With chinos or casual trousers for a well-judged smart-casual look, under an odd jacket to dress it up, with clean trainers or derbies depending on the level of formality. Favour understated colours for versatility; the technical fabric suits a relaxed dressy look just as well as a weekend outfit.

How to care for a technical casual shirt?

Wash inside out at 30°C, without fabric softener, which reduces the technical properties (breathability, moisture wicking). Quick drying on a hanger, never in a high-temperature tumble dryer. No ironing needed for crease-resistant styles. It is one of the easiest pieces in the wardrobe to care for.

Why choose a Jerem casual shirt?

Choosing the Jerem men's casual shirts collection means technical comfort without giving up on style: crease-resistant stretch, COOLMAX® and stretch twill from the activewear line. Pair it with our casual trousers and jackets for a high-performance smart-casual wardrobe.